There was a time when the pub was the heart of the community. A place where people came together, shared stories, laughed, argued, made friends, and felt part of something bigger than themselves. But as society moves faster and screens replace conversations, that space has been lost. We’re living in a time where loneliness is reaching epidemic levels, where people pass each other on the street without a second glance, and where genuine human connection has become a rare commodity.
That’s why I believe the sauna is the new pub.
Not just because it’s a place to unwind, but because it’s a place where real conversations happen. In the sauna, there’s no phone to scroll, no distractions—just heat, steam, and people. You sit beside a stranger, and within minutes, you’re talking. Not for an agenda, not to network, not to get anything in return—just for the simple joy of human interaction. It’s raw, it’s real, and it’s exactly what we need.
We are in the middle of a loneliness crisis. The world has become so ‘connected’ through technology that it has, paradoxically, pulled us apart. Social media has turned interactions into performances, and the younger generations—those who grew up with an artificial upbringing of filtered experiences and curated realities—are starting to see through the bullshit. They don’t want likes or followers. They want real moments, real emotions, real stories. They crave experiences that make them feel alive.
Think about it: when we talk about the best moments of our lives, we don’t talk about the night we spent scrolling through Instagram. We talk about the nights we sat by a fire with friends, the time we got lost in conversation with a stranger on a train, the feeling of being completely present in the moment. That’s what the sauna gives people—a space to feel, to connect, to be human.
At Fad Saoil, we’re not just running a sauna business. We’re building a culture. From the moment you step in, everything is designed to create an environment of calm. The heat slows you down. The cold wakes you up. The conversations in between? That’s where the magic happens.
We take a laid-back approach to delivering a five-star experience. It’s not about being overly polished or robotic—it’s about making people feel at home. Think about the best bartender or the best waiter you’ve ever encountered. They weren’t just serving drinks or bringing food; they were shaping the energy of the room, making you feel part of something special. That’s what we aim to do. Our team isn’t just here to run a sauna—they’re here to make you feel the life of the space, to bring our DNA and culture to every interaction. Because when people feel that, they come back. Not just for the sauna, but for the experience, for the connection, for the feeling of being seen.
We’re not saying the pub is dead. There will always be a place for a good pint and a great chat. But as the world changes, so too must our spaces for connection. The sauna is that new space—a place where people can come together, not to escape life, but to experience it more fully.
There’s a stigma that saunas are hushed, fingers-on-lips environments—and sure, there’s a time and place for that. But at Fad Saoil, we see it as a place to chatter (not shout), to catch up, to get excited about life again. It’s about striking that balance, where deep relaxation meets human interaction, where laughter and conversation flow as easily as the heat.
So, come in. Sit down. Feel the heat. Meet a stranger. Share a story. Walk away feeling better, lighter, more human. Because that’s what it’s all about.
